See How SaaS Leaders Scale with Cinna Mon Consulting

Challenge

KYP.ai already ran partnerships in-house: plenty of partners and strong engagement, led by customer success and excellent at presentations, documentation, and process. What the program lacked was a sales orientation. There was no co-selling, no partner-sourced lead generation, no go-to-market motion, and incentives that did not fit the partner profile. The setup was fragmented across multiple contracts, with unclear incentives and no standardized tiers, and the internal team lacked clarity on roles and responsibilities for partner management. Rather than replace what worked, we restructured the customer-success-led program into a sales-oriented one.

Solution

• Clarified internal roles & responsibilities
• Streamlined contracts into a tiered partner program with clear incentives and discounts
• Launched partner acquisition campaigns targeting boutique innovation partners and larger enterprise players
• Established partner enablement and advocacy programs
• Organized their first global partner event with partners from 4 continents

Results

• Partner base doubled in 6 months
• 3× partner revenue in 90 days
• Stronger mix of boutique innovation partners and large enterprise partners
• First global partner event hosted successfully
• Accelerated deal velocity with streamlined partner sales processes

Challenge

As a fast-growing SaaS company, Minit needed to professionalize and scale its partner program quickly. The company lacked structured foundations for onboarding, training, certification, and lead management. Without a cohesive partner platform or CRM integration, channel growth was limited.

Solution

• Architected a partner platform with onboarding, training, certification, and dashboards
• Integrated lead management workflows with Minit's sales CRM
• Deployed a new partner portal for resource access and tracking
• Established clear processes for partner enablement, certification, and pipeline visibility
• Nurtured the partner team for effective relationship management and scaling

Results

• Fully operational partner department built in record time
• Onboarding, training, certification, and dashboards centralized in one platform
• Seamless CRM + portal integration for lead and pipeline management
• Program maturity became a decisive factor in Microsoft's engagement
• Contributed to the successful acquisition of Minit by Microsoft

Challenge

SMPL-C had no partner program and wanted one designed and launched properly from the start: a clear strategy, the right partner profile, and the agreements, onboarding, and enablement material a partner needs on day one. The engagement was scoped as a Strategy & Build phase with a defined set of deliverables.

Solution

• Initial strategy workshop with the leadership team to define channel goals and the ideal partner profile
• Designed the partner program: tiers, incentives, and partner agreements
• Built the onboarding and enablement assets for launch
• Launched the program and ran the first partner-recruitment session
• Always-on support to the CRO throughout the build

Results

• Strategy & Build phase delivered in full, as scoped
• Partner program designed, documented, and launched
• Partner agreements and onboarding ready for the first recruits
• The client chose to focus on other priorities after the build phase, and kept the program assets to run in-house